The protagonist, her name is SA Rang-hae (Love ), is a pure-hearted woman who encounters trials and tribulations in her life.
She doesn't believe in love, but a curse has destined her to face death if love doesn't exist around her.
She operates the "Love BAR," where she takes on requests from customers to act as the link to love. By her side is a man named "Shin-ki," who secretly loves her. However, Love continues to experience heartbreak with other men, unable to find her true love.
On a romantic spring day, as Love faces yet another breakup, her heart begins to harden.
Obsessed with the idea of making love happen, she attracts a diverse array of men and women to the "Love BAR."
Will she be able to make love happen and break the curse?